Lifestyle, fitness & marriage. Her largest and most established platform.
Nala Ray
A creator known for her transformation story — walking away from a lucrative former career to rebuild her life and platform in public. Today she shares fitness, marriage, and lifestyle with a combined audience of roughly 3.0M across Instagram, TikTok, Facebook, and YouTube.
The Platforms
Wellness, fitness & real marriage. Short-form personal content with strong viral potential.
Family & lifestyle. Reaches an older, highly engaged audience.
Weekly long-form podcast — storytelling, guest interviews, and real conversation.
A single, deeply engaged audience spanning Instagram, TikTok, Facebook, and a weekly YouTube podcast — built on trust, not borrowed attention.
Who Follows Her
A Community That Trusts Her
A loyal audience drawn to her transformation story. These are high-intent, highly engaged followers who respond to authentic personal content — not passive scrolling.
Young, Engaged
Her core audience skews young and active across platforms, with a strong 7.6% average engagement rate — well above typical creator benchmarks at this scale.
High Purchase Intent
Creator-endorsed products land with this audience. They respond strongly to authentic recommendations, promo codes, and link-in-bio drops — making her a natural fit for wellness, fitness, and lifestyle brands.
Lifestyle, Fitness & Marriage
Based in Nashville, TN. Her content sits at the intersection of fitness, marriage, and lifestyle — a clearly defined niche that brands can speak to with precision.
On Set, On Brand
Polished, camera-ready, and consistently on-brand — the production quality brands expect from a flagship partner. More looks and campaign stills available on request.
Content Pillars
Transformation Story
Her story — walking away from a lucrative former career to rebuild in public — drives her most resonant content. Authentic, raw, and deeply personal.
Marriage & Relationships
Married in 2024. Couple content consistently resonates with her audience — a growing segment of her platform.
Fitness & Wellness
Under the Fitness Nala brand (@fitness_nala). Workout Reels and wellness routines — all with her signature authenticity.
The Nala Ray Show
Weekly YouTube podcast launched in 2026. Long-form storytelling and guest interviews — a growing platform for premium sponsorships.
Trusted Voice
A trusted, recognizable voice with real cultural reach. Speaks at events on identity, resilience, and personal growth.
Women's Identity
Self-worth and identity content rooted in her own story. Uniquely credible — she lived it, and tells it firsthand.
Beyond Social
Nala shares her transformation story in live, on-stage settings at conferences and events — speaking directly to engaged, in-person audiences.
Speaking appearances sharing her transformation story — building her position as a recognizable voice across podcasts and media.
A weekly long-form show — storytelling, guest interviews, and real conversation. A growing platform for premium podcast sponsorships and episode partnerships.
Partnership Rates
All rates are starting points. Custom packages available for multi-platform activations, monthly retainers, and exclusive category deals.
One dedicated in-feed Reel on @fitness_nala, including concept development and organic posting. 1.8M audience.
One dedicated Reel plus a coordinated three-frame Instagram Story set with a clear call to action.
One creative concept delivered as an Instagram Reel and a TikTok post for broader platform coverage.
Two Instagram Reels, supporting Stories, and one TikTok post, sequenced across a 30-day campaign.
Keynotes, conferences, and live conversations centered on faith, transformation, whole-person wellness, and purpose.
Campaign add-ons: paid usage +35% (30 days) / +60% (90 days) · whitelisting +50% per 30 days · category exclusivity +25% / +50% / +75% (30 / 60 / 90 days) · rush turnaround +25% · seasonal premium +20% · perpetual rights by custom quote. Included: one concept and one round of minor revisions. Flat-fee paid collaborations only — no affiliate-only campaigns.
Ready to reach
her audience?
We respond to all brand inquiries within 24 hours. Tell us your brand, category, and campaign goals — and we'll send a custom proposal.